“A Beer with The Bear”
Client: FX - Stella Artois













PROJECT PREVIZ
Previsualization (previz) has become essential to my process, serving multiple purposes. It translates the director's words into images before we get to set, allowing us to focus on execution. Originally I used it as a tool for lighting and storyboarding, but it has become invaluable for planning and problem-solving. It has greatly contributed to the creative process and has proved to be worth the time it takes to recreate the locations and set design.
Below you will see the previs on the left and the final image on the right.









